How to Conduct Competitor Analysis to Attract New Customers? - Ford C-Max Forum
 
LinkBack Thread Tools
post #1 of 2 Old 07-21-2020, 08:06 AM Thread Starter
Junior Member
 
Join Date: Jul 2020
Posts: 3
How to Conduct Competitor Analysis to Attract New Customers?

1. Analyze the blog

Today it is on almost every resource. Most likely, your competitors also got him. But the presence of the “Blog” item in the menu does not mean active work with it. Analyze articles, paying particular attention to:

type of content - video + description, articles, podcasts, infographics;
frequency of publications - once a week, once a month, every day;
the quality of the material - view articles, study the volume, formatting, disclosure of the topic;
audience reactions - the number of views, likes, reposts, comments;
advertising in articles - are there any appeals that promote how much the banners correspond to the subject of the article; Sometimes, we also used coupons to attract customers.
relevance - how published entries relate to a niche.


2. Sign up for the newsletter

If you found a subscription form on the site - leave your address. See how quickly the letter arrives. Especially if you were promised a bonus: a book, pdf report, video.

If you are subscribing to the news, keep track of how much time has passed between entering the data and the first letter. For example, I’ve been waiting for a message from one company for a year If your competitors are also inattentive, consider that you received a huge bonus.

During the month, monitor the frequency and content of the newsletter:

how often letters come;
Does the title match the content?
what types of letters come: sales, news, news;
Do you want to click on the title;
Do emails often go to spam?
What calls are used in messages;
writing letters does not cause negative associations and the desire to close them;
Is there an adaptation for mobile devices.


Also, analyze how the sales team works. Will they call you back with the offer of a paid product. And on what day after the subscription this will happen. Ask a few clarifying questions to the manager, evaluate your readiness to respond to “slippery” requests and the level of awareness.

3. Chat with competitors and their employees

Another good way to learn more about other market participants is to hire their former employees. Naturally, at first evaluating their professional qualities. After all, perhaps competitors quite rightly fired negligent employees. But even then, use an interview to find out more about a person’s former employers.

Another option is to write a list of basic questions regarding the product and service and ask competitors directly.

If the site has a callback form, leave your number. Calculate how long they will call back. Analyze how the manager builds the dialogue. What leading questions are asked. How do you answer. Talks in a pattern or adapts to your situation.

This is a basic summary of the points that you should pay attention to when analyzing a niche. Do not limit yourself to it and write down your list of questions for each specific study, starting from the goals of the analysis.

You can also analyze all the data about other market participants (including orders) and reveal their weak points. Too many graphs and numbers? Learn how to decrypt tons of data. Watch the webinar “Competitors at your sight” , where Viktor will also reveal 5 secret tactics that will strengthen your business.

All participants of the Business Academy have access. Join on the link and pay the full participation (in the demo version of the webinar recording is not available).
crisslyn is offline  
Sponsored Links
Advertisement
 
post #2 of 2 Old 07-24-2020, 10:23 AM
Junior Member
 
Join Date: Jul 2020
Location: Hyderabad, Telangana
Posts: 1
Nice info...thanks for sharing
madhuri87 is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford C-Max Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome