1. Analyze the blog
Today it is on almost every resource. Most likely, your competitors also got him. But the presence of the “Blog” item in the menu does not mean active work with it. Analyze articles, paying particular attention to:
type of content - video + description, articles, podcasts, infographics;
frequency of publications - once a week, once a month, every day;
the quality of the material - view articles, study the volume, formatting, disclosure of the topic;
audience reactions - the number of views, likes, reposts, comments;
advertising in articles - are there any appeals that promote how much the banners correspond to the subject of the article; Sometimes, we also used coupons
to attract customers.
relevance - how published entries relate to a niche.
2. Sign up for the newsletter
If you found a subscription form on the site - leave your address. See how quickly the letter arrives. Especially if you were promised a bonus: a book, pdf report, video.
If you are subscribing to the news, keep track of how much time has passed between entering the data and the first letter. For example, I’ve been waiting for a message from one company for a year
If your competitors are also inattentive, consider that you received a huge bonus.
During the month, monitor the frequency and content of the newsletter:
how often letters come;
Does the title match the content?
what types of letters come: sales, news, news;
Do you want to click on the title;
Do emails often go to spam?
What calls are used in messages;
writing letters does not cause negative associations and the desire to close them;
Is there an adaptation for mobile devices.
Also, analyze how the sales team works
. Will they call you back with the offer of a paid product. And on what day after the subscription this will happen. Ask a few clarifying questions to the manager, evaluate your readiness to respond to “slippery” requests and the level of awareness.
3. Chat with competitors and their employees
Another good way to learn more about other market participants is to hire their former employees. Naturally, at first evaluating their professional qualities. After all, perhaps competitors quite rightly fired negligent employees. But even then, use an interview to find out more about a person’s former employers.
Another option is to write a list of basic questions regarding the product and service and ask competitors directly.
If the site has a callback form, leave your number. Calculate how long they will call back. Analyze how the manager builds the dialogue. What leading questions are asked. How do you answer. Talks in a pattern or adapts to your situation.
This is a basic summary of the points that you should pay attention to when analyzing a niche. Do not limit yourself to it and write down your list of questions for each specific study, starting from the goals of the analysis.
You can also analyze all the data about other market participants (including orders) and reveal their weak points. Too many graphs and numbers? Learn how to decrypt tons of data. Watch the webinar “Competitors at your sight” , where Viktor will also reveal 5 secret tactics that will strengthen your business.
All participants of the Business Academy have access. Join on the link and pay the full participation (in the demo version of the webinar recording is not available).